Toyota at the New York International Auto Show

Toyota has big plans for the New York International Auto Show in New York City. The show opens to the public Saturday April 19th and Toyota is featuring new concepts, special edition Toyota and Scion vehicles, and other new Toyota models and trims.

All eyes will be on the Toyota FT-1 concept sporting an exciting design and exciting features. The FT-1 is appealing to those who favor sports coupes and performance vehicles. Another vehicle set to debut is the Toyota iROAD which is inspired by both motorcycle and car designs. Other debuts to look out for during the show include the 2014 Highlander and Highlander Hybrid, BassPro shops inspired Tundra, the Scion xB Release Series 10.0, the LifeTime Fitness Triathlon-themed RAV4, and many more!

Other happenings at the Toyota display located within the show include guest star appearances, a look at environmentally-friendly vehicle advancements, chances to win free gas cards, and chances to win NASCAR tickets.

Will you be stopping by the auto show? Let us know which new car you are most excited to see in the comment section below!

The 2014 Highlander Adds Personality

We know the Muppets as the fun characters that cause mayhem, and we’ve all seen the commercials for the all-new Highlander featuring these entertaining characters. The goal of the ads is for you to indulge in all of the fun and excitement of the all-new third generation Highlander from Toyota. With the new redesign, it’s hard not to!

The goal of the redesign was for Toyota engineers to put more passion into their vehicle creations, and the New York Times says they achieved just that! NY Times liked the noticeable upgrades and the performance of the Highlander. Toyota’s newly redesigned crossover offers 3.5 cubic feet of extra cargo space and optional high-tech interior features including an intercom system.

The Highlander is available with two engines: a base 4-cylinder and a more powerful V6. The all-wheel drive version gets up to 24 mpg* on the highway making it an excellent choice for those looking for fuel economy out of their all-wheel drive vehicle.

Stop by Price Toyota in New Castle, Delaware to experience the Muppet-friendly crossover from Toyota! Learn how the Highlander adds personality to your drive today!

Toyota Gives Back

Nine California non-profit organizations received new cars through Toyota’s 100 Cars for Good Program. The nine organizations who received these vehicles include:

  • A New Way of Life
  • Green Vets Los Angeles
  • Honoring Our Fallen
  • House of Ruth
  • Mojave Desert Animal Rescue
  • New Directions for Veterans
  • Operation Gratitude
  • Santa Clarita Valley Committee on Aging
  • The Rock Club and Rock For Vets
Toyota Gives Back

2014 Toyota Sienna

The non-profits listed above plan to use their new Toyota to transport people, food, and musical instruments. The organizations were chosen through a public vote. The non-profits who won the vote were able to choose between a Highlander, Prius, Sienna, Sienna Mobility, or Tundra. Seven of the organizations listed above chose the Sienna, while the other two chose the Tundra.

Toyota has been giving back since the program began in 2011. Over the past three years, Toyota has given 300 vehicles to non-profits selected by voters and have also given almost $1 million to runner-up organizations.

Price Toyota is proud to be a part of an organization that gives back to the communities. If you would like to see a full list of recipients visit

Toyota to Debut a Revamped Camry

Toyota to Debut a Revamped Camry

2014 Toyota Camry Available at Price Toyota

The Toyota Camry has been the top-selling vehicle in the U.S. for the past 12 years. It offers style, tech, fuel economy, and affordability making it a top choice for budget conscious buyers. Recently Ford and other Japanese automakers have been gaining ground on the Camry with their redesigns and new models.

Toyota is planning to debut a revamped Camry at the New York International Auto Show on April 16th to help them gain more ground on their competitors. The current generation Camry has been on the market since 2011 and it is in need of some restyling and moderate changes. Jack Nerad from Kelley Blue Book stated, “Investing in upgrades is certainly the better way to go…”

Toyota has high hopes of maintaining the top spot for the thirteenth year in a row by exceeding 400,000 deliveries this year. With the redesign, Toyota hopes that more people will be excited to drive the Camry and spark the interest of those looking at other brands.

Are you excited to see the redesign of the Toyota Camry? Be sure to stop back by our blog after April 16th to get more details about the redesign!

Check out the 2014 Toyota Venza at Price Toyota!

Check out the 2014 Toyota Venza at Price Toyota!

2014 Toyota Venza

Are you looking for a family tested and approved without breaking your bank? AOL recently listed the safest crossovers for those who are trying to be budget friendly. The Venza offers excellent safety as it received a 5-Star Overall Crash Rating and has a starting MSRP of only $25,575. The Venza remains budget friendly with an EPA-estimated 20 mpg city/26 mpg highway fuel rating.*

Inside the Venza are plenty of family-friendly features including a 6.1-inch touch screen display, AM/FM radio with a CD player, a USB port, an auxiliary jack, Entune® App Suite, a 3.5-inch multi-information display, and plenty of room for cargo and storage.

AOL noted the excellent safety features of the 2014 Toyota Venza. It is known for its Star Safety System™, and also includes a seven airbag system, 3-point safety belts at all seating positions, LATCH system, tire pressure monitoring system, ToyotaCare maintenance plan with roadside assistance.

If you are looking for a family-friendly crossover that will not break your bank, check out the 2014 Toyota Venza at Price Toyota!

*EPA-estimate only, actual mileage will vary.

The Scion FR-S is Cool!


The Scion FR-S is Cool

2014 Scion FR-S

Kelley Blue Book (KBB) recently released their list of “Coolest New Cars Under $25,000” and not surprisingly, the Scion FR-S made the list for the second year in a row. The 2014 Scion FR-S is cool with its sporty exterior and interior features. Many wouldn’t guess that the FR-S starts at an MSRP of only $24,700!

“Drivers and industry experts continue to tell us the FR-S brings together the style, handling and elusive fun factor that’s needed in this segment and on the roads,” said Scion VP Doug Murtha. noted the FR-S’ lightweight design, rear-wheel drive, and fun driving impressions while maintaining an affordable price point.

With the FR-S you get your pick between an adventurous 6-speed manual transmission or a 6-speed automatic transmission with paddle shifters. Inside the FR-S is a 6.1-inch LCD touchscreen display featuring AM/FM radio, a CD player, and HD Radio technology. Drivers can also take advantage of music streaming through Bluetooth, an auxiliary input, USB connector, and iPod integration.

With all of the above features at a great price, it isn’t surprising that the FR-S ranked among the coolest new cars for the second year in a row! If you would like to see this cool car in-person, stop by our dealership in New Castle, Delaware and take one for a spin!

Check out the Toyota 4Runner at Price Toyota!

Check out the Toyota 4Runner at Price Toyota!

2014 Toyota 4Runner

The 2014 Toyota 4Runner is back and more fun to drive than ever! The Fast Lane Cars recently named their Top 10 Most Fun to Drive Car Awards and the 4Runner was the only “true SUV” to make the list! The 4Runner was picked as a fun to drive car beating out other vehicles from performance and luxury categories.

Roman Mica from The Fast Lane Cars said, “These automobiles may or may not be the fastest, the most powerful, or the most expensive, but they are certainly the most interesting cars that we’ve driven in the past year, and that’s why we’re proud to announce they made our list.”

Check out the Toyota 4Runner at Price Toyota!From the exterior of the 4Runner, we can see that it is one-of-a-kind vehicle with a unique and adventurous style. Inside the Toyota SUV, you will find fun and entertaining features such as Entune Audio Plus, Entune App Suite, Navigation, Bluetooth, and JBL speakers. The 4Runner comes in three trim levels the SR5, Trail, or Limited so you can choose just the right amount of features for your drive.

Be sure to check out the Toyota 4Runner at Price Toyota! Learn about all of the exciting features from one of our knowledgeable sales representatives today! To see the other vehicles that made The Fast Lane Cars’ Top 10 Most Fun to Drive Car Awards List stop by

Scion FR-S Recognized by U.S. News & World Report

Scion FR-S Recognized

2014 Scion FR-S Available at Price Toyota!

For the second year in a row, the Scion FR-S was recognized by U.S. News & World Report for being the “Best Sports car for the Money.” The 2014 Scion FR-S was evaluated along with 224 other cars from 21 different categories. When evaluating the contenders, U.S. News & World Report looked for reliability, value, and safety.

The FR-S came out on top because of its excellent value. This sporty car has a base MSRP of just $24,700 for the manual transmission version and $25,800 for the automatic version. Even though the sporty Scion features a fair price, it does not skimp on features. Inside the FR-S you will find all of the great features you expect from a sports coupe including a touch screen display, cruise control, Bluetooth integration, and a Pioneer audio system. The FR-S also offers drivers excellent fuel economy with up to 22 mpg city and 30 mpg highway*.

Scion FR-S RecognizedThe 2014 Scion FR-S received a 5-star overall safety score from the National Highway Traffic Safety Administration (NHTSA) making drivers feel safe and confident while behind the wheel.

Come see us in New Castle, Delaware to test drive the award-winning FR-S! We look forward to seeing you soon at Price Toyota Scion!

*EPA-estimate only, actual mileage will vary.

Toyota Sienna Recognized by


Toyota Sienna Recognized

2014 Toyota Sienna

Kelley Blue Book (KBB), The Trusted Source®, recently named their 12 Best Family Cars for 2014. On that list was the Toyota Sienna, one of the most versatile and family-friendly vehicles on the market. To get the list of 12, KBB whittled down the competitors to 21 and with a little testing; they came up with the best cars for families.

The Sienna is functional and ready for adventure which makes it a top family choice. Inside the Sienna, you will find something for everyone. Some of our favorite features of the 2014 model include:

  • Seating for up to 8 passengers and plenty of room for cargo
  • JBL Audio featuring Bluetooth Connectivity, SiriusXM radio, and a USB port for your electronic devices
  • Top of the line safety features including a blind spot monitor, available all-wheel drive, Star Safety System™, and Safety Connect®
  • An EPA-estimated 18 mpg city / 25 mpg highway on front-wheel drive models

With great efficiency, excellent safety features and lots of interior features, the Toyota Sienna makes the perfect vehicle for family travel. To learn more about the 2014 Sienna, be sure to stop by our dealership in New Castle, Delaware.

Toyota’s New Line of Off-Road Vehicles

Off-Road Vehicles

Current Toyota 4Runner Available at Price Toyota!

Do you enjoy taking your vehicle off-road to ride the trails and get a little muddy? Toyota’s new line of off-road vehicles may be just the right lineup for you! For the 2015 model year, Toyota is introducing TRD (Toyota Racing Development) Pro Series trims for some of their most popular 4×4 compatible vehicles. The Toyota Tundra, 4Runner, and Tacoma are all getting a TRD makeover.

In a recent press release, Toyota says that the TRD trims will be equipped with a long list of TRD advanced equipment including Bilstein shocks with remote reservoirs, front skid plate, shift knobs, floor mats, and specially tuned front springs. These vehicles will also be set apart from their counterparts with black wheels.

Off-Road Vehicles

2014 Toyota Tundra

The Tundra TRD will come standard with a 2-inch lift, dual exhaust system, unique interior, and TRD badging. The Tacoma TRD will include a 2-inch lift in the front, BFGoodrich® All-Terrain tires, a TRD exhaust, and special badging. The 4Runner will be built for rock crawling with 1-inch of additional wheel travel, 17-inch wheels, and TRD badges.

The crew here at Price Toyota cannot wait to see the Toyota TRD series in action this fall! Which of these off-road vehicles are you most excited to see?