An Updated Sienna Coming Soon

updated Sienna

2014 Toyota Sienna – Available now at Price Toyota

The Sienna minivan makes for a perfect family vehicle, and you’re sure to fall more in love with it when you see what’s in-store for 2015. The Sienna is getting a complete redesign which includes a refreshed exterior and a more tech-savvy and personalized interior.

The exterior upgrades include: a redesigned front grille, restyled taillights, a stiffened chassis for better support, and new LED DRL and upgraded headlamps. Inside the new Sienna you will find a backup camera, multi-information display, a larger 6.1-inch audio screen, soft touch materials, available Blu-Ray DVD entertainment center, and an upgraded steering wheel. The Sienna will also feature “Driver Easy Speak” which uses a built-in microphone to amplify the driver’s voice to the passengers. “Driver Easy Speak” can help the driver communicate with passengers without raising their voice so everyone can hear.

Toyota hopes to regain much of the minivan segment with the Sienna’s redesign. The Sienna topped the sales charts in 2000 when it sold 1.37 million units. Do you think the Sienna will see a nice rise for the 2015 model year? Let us know in the comment section below!

Why do drivers everywhere love the Toyota Prius?


love the Toyota Prius

2014 Toyota Prius

Consumer Reports recently released a list of why its readers are in-love with the Toyota Prius. It’s more than just your everyday efficient vehicle. Along with saving you money at the pump, it offers interior spaciousness and great safety features which are two things that other vehicles in its segment lack.

Here is why drivers everywhere are switching to the Toyota Prius:

  • Fuel Economy – As we mentioned earlier, this car is great on gas. It gets an EPA-estimated 44 mpg combined.
  • Less expensive to own – The Prius is efficient as we already know, but it also is one of the least expensive when it comes to insurance costs and repairs. Owning a Prius will definitely save you in the future.
  • Long-lasting – The Prius is equipped with great technologies to help it outlast the competition. Even after hundreds of thousands of miles, you can expect your Prius to be in tip-to-shape mechanically.
  • Easy maintenance – The Prius’ mechanics are pretty straight forward. Many will find that they can easily work on the car at home.
  • The Prius is available with plenty of options – Looking for something more efficient than the standard Prius? Opt for the Prius Plug-In. Looking for something a little sportier? Check out the TRD accessories available.

The Toyota Prius is definitely a top-choice here at Price Toyota! Want to check out the Prius in-person? Stop by and see us in New Castle, Delaware.

Toyota’s Six-Month Sales

six-month sales

2014 Toyota Camry

Toyota has had a great 2014 so far! Overall, Toyota, Scion, and Lexus sold 201,714 units just last month which is an 11.9% increase from last June. Throughout the first half of the year, all brands have sold over 1.1 million units which is up 5.8% from the first half of last year.

All brands have done extremely well, but Toyota is the clear winner, selling 178,196 units in June and 1,026,918 units throughout the first half of the year. The Toyota Camry and Corolla lead the way in car sales. The Camry was up 13% in June (compared to June 2013), and 7% during the first half of the year. The Corolla, another top seller across the U.S. was up 17% in year-over-year sales.

Bill Fay, Toyota division group VP and general manager is optimistic about the sales gains experienced by Toyota and across the rest of the industry. “Sales in the first half of 2014 indicate a steadily recovering industry, and we expect this pace to increase as we move into the second part of the year.”

We are proud to be a part of the winning Toyota team! Stop by our dealership to check out Toyota’s entire lineup.

Scion xD Brings Functionality and Style

Functionality and Style

2014 Scion xD Available at Price Toyota

Do you love the thought of having a utility vehicle? Do you like SUVs, but prefer something a little smaller? The Scion xD may be just the right car for you! For the 2014 model year, the xD promises more functionality and style than ever before.

First, the xD has been upgraded with a MacPherson® strut font-suspension and a compact torsion beam rear suspension for a smoother, more comfortable ride. The xD is known for its efficiency as it boasts a 27 mpg city / 33 mpg highway* EPA rating. Inside the xD you will enjoy up to 35.7 cubic feet of space for cargo when the seats are laid flat. That’s plenty of room for your luggage!

The exterior of the xD features some improvements! Some styling features include a rectangular lower and upper front grille, 16-inch wheels, halogen headlamps, built-in turn LED turn signals, and a chrome tip exhaust. Drivers also have their choice of seven different color schemes including two-tone combinations.

If you would like to know more about the 2014 Scion xD, stop by our dealership in New Castle, Delaware! The team here at Price Toyota would be happy to answer any questions you may have!

Toyota Donates over $86,000

Toyota DonatesOn April 28th, disaster struck Northeast Mississippi as a tornado ripped through the state devastating anything in its way. Naturally, Toyota asked how they could help those in need during this terrible time. Over the course of many weeks, Toyota donated tens of thousands of dollars as well as hundreds of volunteer hours both dedicated to clean-up efforts and helping those in need.

The money donated was split between several organizations and relief efforts. $35,000 was given to responding volunteer organizations. $20,000 was a straight donation from Toyota to the American Red Cross and Toyota team members rallied to raise $15,000 between individual donations and Toyota’s dollar for dollar match program. Toyota Mississippi’s VP, Sean Suggs, said “We are very proud of our team members for their outpouring of support and generosity following the tornado this spring. Our team members genuinely care about the welfare of others, and I am humbled to work beside each of them.”

Here at Price Toyota, we are proud to be a team that is dedicated to helping those in need. If you would like to know more about Toyota’s involvement in the relief effort, swing by Toyota’s Newsroom.

The Camry Remains a Best Seller

Camry remains a best seller

2014 Toyota Camry

Did you know that the Toyota Camry was sold to almost 50,000 customers during the month of May? That equals a new Camry being sold every minute throughout the entire month! Now that is truly amazing!

Bob Carter, VP of automotive operations for Toyota Motor Sales, USA says that he isn’t surprised that the Camry remains on top. Drivers across the country enjoy the reliability, safety, and long-term value that the Camry has to offer. “It’s America’s best-selling car, but more important is the one Camry in the customer’s driveway. The one Camry that gets you and your family to work, school, vacation, the Camry that works in a business enterprise, the one Camry you trust to be reliable and keep your family safe,” Carter stated.

Camry remains a best seller
Long-term value is important to consumers as they want a vehicle that is going to last for a long time. Toyota is proud to say that of the over 10.3 million Camrys sold in the past 31 years, 6.7 million are still on the road.

Here at Price Toyota, we are proud to carry the best-selling car in America. The Camry has a rich history of being one of the most dependable, reliable vehicles on the market which is definitely something to be proud of.

Toyota Gets Greener!

Toyota Gets GreenerJust when you thought things couldn’t get more efficient, Toyota takes things to the next level! Toyota has found a way to crank out 10 more miles for every gallon used in new hybrid models. They have achieved this by use of new silicon carbide (SiC) power semiconductors for use in power control units (PCU).

These new PCUs using silicon carbide compound give your Toyota hybrid the ability to use less electricity which improves efficiency when passing current between the hybrid battery and its electric motor. To put it simply, vehicles containing the new PCUs will achieve better efficiency by using less electricity.

It will be a while before we see these new PCUs featuring SiC power semiconductors in cars here in the US, but testing will begin soon overseas in Japan later this year. Toyota is hoping to have this new technology readily available by 2020. By then, we’re sure that the company will make advancements in current technology and other key efficiency factors.

Toyota – 10 Million Strong in Kentucky

10 million strong in Kentucky

The 10-Millionth Vehicle to roll of the Assembly line was a Toyota Camry

Toyota has been making cars for a long time, but did you know that Toyota has been making cars in Kentucky for 26 years? Recently the 10-millionth vehicle rolled off the assembly line located in Georgetown, Kentucky. At the ceremony to celebrate its success, the first and 10-millionth vehicles to roll off the line sat next to each other.

Wil James, plant president, said, “Obviously, these two vehicles are worlds apart in many ways, but, at the same time, identical in others – particularly when it comes to craftsmanship and the care and love that went into their production.” Wil James has been a part of the Toyota manufacturing facility since its inception and is proud of how far it has come.

James has high hopes for the future of the Kentucky facility. Since its beginnings in 1986, Toyota has invested $5.9 billion in the plant, Toyota’s largest in North America. James hopes to add 750 jobs to the plant as it starts assembling Lexus vehicles there as well.

Here at Price Toyota, we are proud to be a part of a company that is committed to making some of the best cars on the market. As Jovanda Williams, engineer in quality control, stated, “It is a great time to be at Toyota.”

Toyota Teams Up with Taylor Swift

Toyota teams up with Taylor SwiftAs a part of Toyota’s commitment to road safety, Toyota has decided to team up with pop/country superstar Taylor Swift. Toyota hopes that Taylor can help them connect with the younger generation about the importance of buckling-up while out on the road. This summer, Toyota is focusing its efforts on the Southeast Asian market as they have found that only 25% of drivers and passengers use their seatbelts.

Toyota is launching its very first Southeast Asian safety campaign and is the official sponsor of Toylor’s RED Tour presented by Cornetto. The tour will be stopping at a variety of different locations including Singapore, Luala Lumpur, Bangkok, Manila, and Jakarta this summer. Taylor will be broadcasting a video during her show to show audiences the importance of wearing safety belts.

Along with the RED Tour, Toyota is also campaigning for safety on social media and across other interactive technologies. If you would like to learn more about Toyota’s commitment to safety, stop by Together, Toyota and Taylor Swift hope to make a difference in automobile safety throughout Southeast Asia.

Are you ready for the 2015 Scion FR-S and tC?

Get ready because they are coming… and fast! The 2015 Scion FR-S and tC are set to arrive just in time for summer! The new FR-S features better aerodynamics to enhance the sporty ride feel. The tC will be available in more colors and will also add some techy features to its interior.

2015 Scion FR-S

2015 Scion FR-S and tC

2014 Scion FR-S Available at Price Toyota!

For the 2015 model year, the FR-S is getting a more rigid front suspension and a re-tuned rear shock absorbers. Scion’s sports car also gets new exhaust tips that are larger and more flush with the rear bumper. The interior panel gets a slight upgrade with a carbon fiber look and Scion also added automatic headlamps for the 2015 model year.

2015 Scion tC

2015 Scion FR-S and tC

2014 Scion tC Available at Price Toyota

The new model year brings new color options for Scion tC buyers! Scion added Cosmic Grey and Blizzard White to replace Classic Silver and Super White. Inside the tC drivers can enhance their on-road experience with steering wheel-mounted paddle shifters.

Although the Scion FR-S and tC are getting slightly upgraded, they are still available at a low cost. The FR-S’ starting MSRP is $24,900 and the tC’s is $19,210. Be sure to stop by Price Toyota this summer to see the 2015s in-person!